Department of Marketing

at Hanken School of Economics

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Hanken School of Economics edit
Department of Marketing edit
Faculty

Peter Bjork

Tourism Marketing

Åke Finne

Advertising, Advertising and Gender, Communication Theory, Gender Studies, IMC-Integrated Marketing Communications, Relationship Communication, Relationship Marketing, Silence, Silent Communication, and Visual Communication

Johanna Gummerus

Consumers & Consumption, Marketing, and Value creation, service, electronic services, social media, service innovation, consumer research, customer experience

Kristina Heinonen

Maria Holmlund-Rytkönen

Business Networks, Customer Orientation, Relationship Management, and Services Marketing and Management

Christian Kowalkowski

Business to Business Marketing, Marketing Strategy, Relationship Marketing, Services Marketing and Management, Business, Dynamic Capabilities, and Marketing

Pia Polsa

Community-based enterprise for poverty alleviation, Cross-Cultural Methodology, Marketing, and Marketing channels

Anne Rindell

Marketing

Kaj Storbacka

B2B Marketing, Business Networks, Market Design, Marketing, Marketing Theory, and Markets

Tore Strandvik

Business Networks, Customer Orientation, Innovation in Services, Managerial Cogntion, Marketing, Services Marketing and Management, Strategic Marketing, Supply Chain Integration, and Customer Value
Graduate Students

Sigge Birkenfalk

Marketing Planning, Strategy, Marketing Communications, Branding, Wine Marketing, International Marketing

Carlos Diaz Ruiz

Actor Network Theory, Business Networks, Consumers & Consumption, Contemporary Social Theory, Marketing, Markets, Performativity, Qualitative Research, Qualitative methodology, and Relationship Marketing

asta Hilppö

Mikko Laamanen

Consumer Behavior, Consumer Culture, Consumer Culture Theory, Consumer Research, Consumers & Consumption, Contemporary Social Theory, Customer Loyalty, Ethnography, Marketing, and Nonprofit Studies

Jacob Mickelsson

Consumer Behavior, Marketing, and Services Marketing and Management

Johannes Perret

Consumers & Consumption and Marketing
Undergraduates

Janne Liuko

Members

Sara Lindeman

Community-based enterprise for poverty alleviation, Corporate Social Responsibility, Ethnography, Multidisciplinary, Social Business and Inclusive Business, Social and Political Theories of Justice & Human Rights, Sociology Of Markets, and Urban Poverty

Henrich Nyman

Marketing
Alumni

Natasa Golik Klanac

Business Networks, Internet Marketing, Marketing, Relationship marketing, Services marketing and Management, Industrial Marketing and Purchasing, Direct Marketing, Customer Relationship Management, and Social Research Methods and Methodology
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